“This will be transformative for our company,” Plepler said during his presentation at Time Warner’s Investor Day confab. Noting that there are now about 10 million households in the U.S. that are broadband-only, he declared: “It is time to remove all barriers to those who want HBO.”
In my experience, people resort to piracy despite the fact that they want to support their favorite creators. By removing these barriers, HBO and Netflix are neck and neck in terms of ubiquity, access, and stellar content.
Pricing details have not been announced yet and the service is due sometime next year.